Part 3 of 3: The mechanics. Three things that stop a sustainer from quietly leaving — and how the recurring gift grows on its own. Over the last two weeks we've made the case that the community nonprofit's problem is fewer households giving, not smaller gifts — and
Part 2 of 3: The strategy. Why five dollars a month is the right first ask when the household donor is being squeezed. Last week we showed what our data says about community nonprofits: the typical one is receiving about 30 percent fewer gifts than before the pandemic, the size
Part 1 of 3: The data. What our numbers say about household giving to community nonprofits — and why the national headlines can't see it. Nobody leaves a ten-million-dollar bequest to the local animal shelter. When the headlines say American charitable giving reached six hundred seventeen billion
We got the honor of speaking with Melissa Lowry of HomeAid Georgia - a longtime Click & Pledge customer. Their team used our peer-to-peer tools to far surpass their campaign goals. Check out what Melissa had to say about that campaign, why Click & Pledge is such a key
The sector says donors won't pay attention. Look who's actually distracted. Walk into any fundraising conference and you will hear the same complaint within the first hour: donors won't pay attention anymore. They don't read the appeal. They don't open
In 1950, Alan Turing asked whether machines could think. That same year, the donation form settled into a shape it has never left. Seventy-six years later, one of those two things has changed beyond recognition. Two forms, seventy-six years apart Picture a newspaper page from 1950. In the
We recently sat down to chat with the Massachusetts Association of Community Development Corporations team about their work and how the Click & Pledge platform has been an important partner. We hope you enjoy these highlights from our conversation as much as we did! Handling Turnover My name is Molly
Most nonprofits told to look for "PCI compliant" are asking the wrong question—PCI DSS and SOC 2 are distinct frameworks protecting different dimensions of donor data, and the gap between self-assessment and independent validation is enormous.
Google's search monopoly is fracturing as AI adoption accelerates faster than any technology in history. For nonprofits, the window to prepare for AI-mediated discovery is now—before it becomes pay-to-play.
We analyzed 2.7 million transactions expecting demographics to predict giving. They don't. Behavior is 28,000 times more predictive—and the data is already in your CRM.
First-time donor retention sits at just 18%, but AI-powered dynamic anchoring can transform high-churn micro-donors into lifetime supporters without manual intervention.
Why donors ignore crises isn't apathy—it's cognitive survival. The brain filters 99% of reality to keep us safe, and your appeal is competing against biology itself.