We got the honor of speaking with Melissa Lowry of HomeAid Georgia - a longtime Click & Pledge customer. Their team used our peer-to-peer tools to far surpass their campaign goals. Check out what Melissa had to say about that campaign, why Click & Pledge is such a key
The sector says donors won't pay attention. Look who's actually distracted. Walk into any fundraising conference and you will hear the same complaint within the first hour: donors won't pay attention anymore. They don't read the appeal. They don't open
In 1950, Alan Turing asked whether machines could think. That same year, the donation form settled into a shape it has never left. Seventy-six years later, one of those two things has changed beyond recognition. Two forms, seventy-six years apart Picture a newspaper page from 1950. In the
We recently sat down to chat with the Massachusetts Association of Community Development Corporations team about their work and how the Click & Pledge platform has been an important partner. We hope you enjoy these highlights from our conversation as much as we did! Handling Turnover My name is Molly
Most nonprofits told to look for "PCI compliant" are asking the wrong question—PCI DSS and SOC 2 are distinct frameworks protecting different dimensions of donor data, and the gap between self-assessment and independent validation is enormous.
Google's search monopoly is fracturing as AI adoption accelerates faster than any technology in history. For nonprofits, the window to prepare for AI-mediated discovery is now—before it becomes pay-to-play.
We analyzed 2.7 million transactions expecting demographics to predict giving. They don't. Behavior is 28,000 times more predictive—and the data is already in your CRM.
First-time donor retention sits at just 18%, but AI-powered dynamic anchoring can transform high-churn micro-donors into lifetime supporters without manual intervention.
Why donors ignore crises isn't apathy—it's cognitive survival. The brain filters 99% of reality to keep us safe, and your appeal is competing against biology itself.
Research shows negative emotions fade faster than positive ones. Learn how the Fading Affect Bias and Peak-End Rule can transform your donor communications from forgettable guilt trips into memorable connections.
Someone walks into a Louis Vuitton store and buys a $2,400 handbag with a stolen credit card. The transaction goes through. The bag walks out the door. By the time the real cardholder notices the charge and disputes it, the bag is gone, resold, and untraceable. But here is
Tolstoy's insight reveals why thriving nonprofits share invisible systems while struggling ones suffer unique breakdowns. Five invariants separate sustainable fundraising from organizational chaos.
Jeff Clune's AI research reveals why hand-coded fundraising strategies fail—and how "Darwin Complete" organizations can adapt to any landscape.
Feynman's parable of Mayan astronomers reveals why predictive accuracy without causal understanding leaves nonprofits vulnerable when contexts change.
How nonprofit technology commits architectural sins—prioritizing visible features over invisible infrastructure—and why this makes donors abandon their generous impulse.
Two scientific papers from physics and AI reveal why fundraising analytics are fundamentally broken—and why measuring attention, not revenue, predicts future success.
Why caring feels heavy is not metaphorical—it's physics. The Free Energy Principle and Archimedes' lever reveal how donors can move the world without breaking their backs.
Modern fundraising suffers from "Digitality"—the sterile distance created by automated emails and polished webinars. First-person philanthropy offers a cure.
We use the word "fraud" loosely in everyday life. A mechanic charges you for a part they never replaced—'that's fraud.' You donate to what looks like a legitimate charity and find out later the money never reached anyone in need—'that'
A donor lands on your campaign page, enters their credit card information, and hits "Submit." To the donor, the transaction is instantaneous—a single, satisfying click. But the donor only hears a click. The nonprofit feels the ripples. Beneath the surface of that seemingly simple online donation is
Schelling's focal point theory explains why strangers converge without communication—and why nonprofits winning first-time donors must create visual signals that cut through the noise.
George Lucas didn't invent the Hero's Journey—he applied it. The same structural discipline that saved Star Wars reveals why donation technology must support narrative rather than interrupt it.
A 2025 Nature Portfolio study reveals that facial mimicry predicts preference better than self-reported feelings—and standard video platforms break this biological loop at the worst possible moment.
The difference between a tax receipt and a transformative thank you is the difference between a transaction and a story. One confirms payment; the other confirms victory.